Music Agency that Got Independent
How ideas from a design book classic helped us create a distinctive yet easy-to-maintain visual identity for Ritmi, an indie music agency and event promoter from Vienna.
CLIENT
YEAR
2021
PROJECT
Visual Identity
Digital Presence
ROLE
Art Direction
Brand & Website Design
Maintaining a consistent visual identity can prove to be a challenging task, even for large and experienced teams, let alone smaller ones, and is particularly evident for organisations lacking dedicated visual identity designers. While inconsistent visual identity won't ultimately send your brand into a tailspin, it's hardly the secret sauce for boosting credibility.
Context
Nico and Flo, the founders of Ritmi, a booking agency and event promoter operating between Vienna and Berlin, faced a similar challenge. The size of their boutique agency could not fully support their big and ambitious vision at the time. Without dedicated designers on their team, they were in search of a simple, yet distinctive and bold solution for their frequent communication needs.
Challenge
We were commissioned to develop a simple yet distinctive and dynamic identity capable of supporting multichannel communication. It needed to resonate with Ritmi's youthful and trendy target audience while remaining easy enough for a non-designer to maintain consistently.
